As organizations grow to critical mass it is often hard to derive and sustain the types of changes that are necessary to remain competitive. The larger and more structured the organization, typically the less entrepreneurial, nimble and adaptable they are to necessary change. Inability to design, develop and/or launch new initiatives; resistance to new technology, ideas or innovations regardless of the benefit; and radical resistance to reforming past practices no matter how obsolete are clear signs that your organization may be in this state.
The rise of social media has drastically shifted the way brands and entrepreneurs interact with loyal followers and consumers. Companies are no longer limited to outdated methods of communication, and instead, have adapted to social media to enhance customer relations while building better reputations for themselves.