Many large corporations, including McDonald’s, Under Armour, CVS Health, Walgreens and United Natural Foods, have been adding a new position to their executive ranks. This position is being called the Chief Customer Officer. The tasks for this professional include ensuring that the company is in touch with their consumer, ensuring the consumer’s needs are being met by the company, and helping the company deliver better customer experiences and relationships. Customer-centric business transformation is a must in the business world at this time. Here are a few of the reasons why.