Reverse Logistics: Why Returns Are so Important Today in Driving Customer Loyalty

Reverse Logistics: Why Returns Are so Important Today in Driving Customer Loyalty

Reverse logistics occurs after the sale. It includes an array of potential activities that recapture value and extend the lifecycle of the item. For example, consumers in many states participate in bottle return of glass soda pop bottles. Returning the bottles nets them a few cents and enables the manufacturer to cut costs by recycling the bottles. That small discount adds up to customer loyalty.

Read More

Search

+