The rise of social media has drastically shifted the way brands and entrepreneurs interact with loyal followers and consumers. Companies are no longer limited to outdated methods of communication, and instead, have adapted to social media to enhance customer relations while building better reputations for themselves.
Having a successful innovation program is more than just simply crowdsourcing ideas, more than a sophisticated tool to manage it, and it’s more than throwing money at something and expecting great things to happen. It’s more than process improvement and it’s more than simply trying to squeeze money out of a mature process or product. Innovation is different…It looks different, feels different, acts different, and sounds different.