Sony’s Silos Prevent Collaboration Across Divisions

In 2001, Apple’s market capitalization was $7 Billion, while Sony’s was $55 Billion.[i] Apple introduced the iPod, a portable digital music player in October 2001 and the iTunes music store eighteen months later. Through these two strategic moves Apple redefined the music industry reinventing itself as a communication and content delivery mobile device company. Signaling its renaissance Apple changed…