You can create an environment that houses an innovative culture, and it doesn’t require millions to invest or specialized staff. You can do it by restructuring the way you think, your processes, procedures and your company culture. You don’t need ping-pong or pool tables or a coffee bar in your office. You do need some sensible tips that allow you to integrate the possibility of innovation into your everyday workplace easily. That allows innovation to foster, not just in your research and development department, but in every department. As an executive, your job as an innovation leader begins when you listen, collaborate and empower.
The rise of social media has drastically shifted the way brands and entrepreneurs interact with loyal followers and consumers. Companies are no longer limited to outdated methods of communication, and instead, have adapted to social media to enhance customer relations while building better reputations for themselves. Understanding how customer-led innovation in the social media age has changed the way business is being conducted is key to finding success in any market or industry today.
Having a successful innovation program is more than just simply crowdsourcing ideas, more than a sophisticated tool to manage it, and it’s more than throwing money at something and expecting great things to happen. It’s more than process improvement and it’s more than simply trying to squeeze money out of a mature process or product. Innovation is different…It looks different, feels different, acts different, and sounds different.