Customer Led Innovation in the Social Media Age

Customer Led Innovation in the Social Media Age

The rise of social media has drastically shifted the way brands and entrepreneurs interact with loyal followers and consumers. Companies are no longer limited to outdated methods of communication, and instead, have adapted to social media to enhance customer relations while building better reputations for themselves. Understanding how customer-led innovation in the social media age has changed the way business is being conducted is key to finding success in any market or industry today.