Competitive Analysis

Assessing the “Intent” in Strategic Intent – Pt. 1

I recently took an executive education course in which I was asked the question, “What is Strategy?”As I listened to a myriad of answers, all of which could have been correct in my opinion, the course instructor put a counter-intuitive spin on the answer. “Strategy” as it pertains to business always seems to give the connotation of plans for future action. Most of us tend to think of “strategy” as…